Our world

The free-spirited bohemian lifestyle of Soraya Bakhtiar led her on a unique path of soul enriching experiences. Her travels and encounters with different cultures sparked her inspiration to create Azaleo. The brand is a blend of her lifelong love for scents, astrology, spirituality and adventure.

Modernising the ancient tradition of layering fragrant oils - Voyage Celeste can be worn together or individually to create a personalised experience. Azaleo is for global citizens all across the world. We have made it our mission to connect and combine scents and everything that is invisible to the naked eye.



Our founder was raised in Switzerland to an Egyptian mother and Iranian father, making Soraya’s early life a melting pot of cultures and languages. After moving to London almost 10 years ago, she started a blog dedicated to her love for fashion, which had been her creative outlet for years. As one door opened, other doors started opening too. Leading Soraya to fulfil her lifelong dream of creating perfumes.

A trip to Grasse, the perfume capital of the world, sealed Azaleo’s destiny. Soraya met Stéphanie Bakouche who clarified any doubts Soraya ever had about her ambitions and about her dream. Knowing in her heart that she had found her calling, the creation of Azaleo followed soon after.